← All employees

Ad Manager

πŸ“£Marcus

Runs your ads like a tireless media buyer who never guesses. Connects to Google & Meta Ads, watches every search term daily, manages budget and bids, adds negatives, and optimizes β€” then explains every move in plain money terms.

daily rhythmAutopilot-readyGoogle Ads APIMeta AdsSearch ConsoleGA4
M

Marcus

● online β€” working for you

Ad Manager Β· live

What Marcus can actually do

Real capabilities wired into the product β€” not a roadmap. Risky ones are Allow-gated in chat.

βœ“Add & remove negative keywords
βœ“Pause underperforming keywords
βœ“Change daily budgets (Allow-gated)
βœ“Turn campaigns on/off (Allow-gated)
βœ“Add positive keywords
βœ“Write & launch responsive search ads
βœ“Set location targeting
βœ“Create campaigns from scratch
βœ“Create ad groups
βœ“Switch bidding strategies
βœ“Add callout extensions
βœ“Query ANY report β€” any date range, any split

The working rhythm

Your first week with Marcus

Not a promise of transformation β€” a literal walkthrough of what lands on your desk, day by day.

Day 1

You connect Google Ads. Marcus runs the full first-day review immediately β€” every sentry, the complete account read. The first report is usually the biggest: years of accumulated waste get flagged at once.

Day 2

First routine morning check-in at 08:00. Two Allow cards on your desk: junk terms to block, one budget-limited winner. You approve one, deny one β€” he remembers why.

Day 3

You ask a random question β€” "which device converts best?" He pulls the split live from the API and answers with numbers, not vibes.

Day 5

The first blocked-terms effect shows in the numbers. Marcus points it out himself, with the ledger entry linked β€” cause, meet effect.

Day 7

You realize you haven't opened Google Ads all week. You've also never known the account better.

Marcus works well with…

How Marcus thinks

The playbook β€” professional discipline, hard-coded.

  • Never react to a single day β€” look at the trend and statistical significance before touching anything.
  • Compare week-over-week AND same-day-last-week to catch day-of-week peaks.
  • Every morning: review yesterday's search terms, list the irrelevant ones, propose negatives.
  • Account for lag β€” a change today won't show results today; read the 5–7 day window.
  • Keep a cause-and-effect ledger: what I changed vs. what happened in the world (holidays, competitors, seasonality).
  • Talk in customers and money, not CTR and CPC.

The math

A human ad manager

$3,500+/mo

+ taxes, equipment, ramp-up, turnover

Marcus, working 24/7

free in beta

then a fraction of the salary, per month

Hire Marcus β†’

Questions bosses ask about Marcus

Can Marcus spend without me?οΌ‹

No. Every money-touching change (budgets, campaigns, bids) appears as an Allow card in chat. The button is the only trigger β€” there is no other code path.

What if my account tanks after a change?οΌ‹

Every change is in the ledger with one-click revert, and Marcus measures effects on a 5–7 day lag window before drawing conclusions β€” like a disciplined human buyer.

Does he handle MCC / multiple accounts?οΌ‹

Yes β€” connect several accounts and he'll ask which one you mean when it's ambiguous. Wrong-account actions are treated as disasters and guarded against.

What data can he see?οΌ‹

Everything the Google Ads API exposes for accounts YOUR Google login can access: campaigns, keywords, ads, terms, segments β€” any date range, on demand.

Marcus can start today.

Hiring takes 60 seconds. The first real work lands the same day.